Our brand is far more than a logo; it's the emotions and connections people feel when they think of us. It shines through in every interaction and communication — from website copy and brochures to news releases or advertising. Our brand is not merely what we say; it's about the experience and reputation we build and how our audiences perceive us. Every member of our community, from faculty to students, plays a vital role as a brand ambassador. This is why consistently expressing and embodying our identity is so crucial.
The brand elements below assist our school, departments, and centers in maintaining a unified and cohesive image. They include specific guidelines for messaging, logos, colors, and typography, ensuring that all communications reflect our values and identity. By adhering to these elements, we create a consistent and recognizable presence that strengthens our connection with our audiences and reinforces the excellence and innovation at the heart of our school.
Download the new School of Engineering Collateral.