Our brand is far more than a logo; it's the emotions and connections people feel when they think of us. It shines through in every interaction and communication — from website copy and brochures to news releases or advertising. Our brand is not merely what we say; it's about the experience and reputation we build and how our audiences perceive us. Every member of our community, from faculty to students, plays a vital role as a brand ambassador. This is why consistently expressing and embodying our identity is so crucial.
The brand elements below assist our school, departments, and centers in maintaining a unified and cohesive image. They include specific guidelines for messaging, logos, colors, and typography, ensuring that all communications reflect our values and identity. By adhering to these elements, we create a consistent and recognizable presence that strengthens our connection with our audiences and reinforces the excellence and innovation at the heart of our school.
Download the new School of Engineering and Computing Collateral.